![Taylor Swift, the Mona Lisa and Beyoncé.](https://npr.brightspotcdn.com/dims3/default/strip/false/crop/3304x1584+0+0/resize/3304x1584!/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2F7d%2Fa5%2F07a53e8a4916977d32eeaeef2245%2Ftrip.jpg)
Why is the Mona Lisa the most famous painting in the world? Why are The Beatles, well, The Beatles? Behavioral economist Cass Sunstein explores the alchemy of fame.
(Image credit: Andrew Dias Nobreafp via Getty Images; Thomas Coexafp via Getty Images; Kevin Winter/Getty Images for The Recording Academy.)
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from NPR Topics: Culture https://ift.tt/rJ9A2DX
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