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    Chocolates in Sharjah

    Chocolates in Sharjah
    Chocolates in Sharjah

    Thursday 2 November 2023

    Bankrupt and loving it: Welcome to the lucrative world of undead brands

    In 2019, Barneys New York went under. But its name lives on under a new owner that specializes in buying and recharging dying brands.

    Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business.

    (Image credit: Spencer Platt/Getty Images)



    from Culture : NPR https://ift.tt/kXbf4FY

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